History
Performance management coaching is one of the most powerful ways to deal with challenges and pressure.

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We now have imitators, which is very flattering, but what makes us different is the rigour of the delivery – we are absolute about this.
Serena Standing, Chief Executive
 
     
Top athletes hire the best coaches to help them understand how to bridge the gap between current performance and achieving their dreams.  Likewise, business leaders engage coaches to help them develop team and personal effectiveness, find new breakthroughs in performance and manage transitions effectively.

Hanover was the very first organisation to offer performance coaching in schools, pioneering the idea that business performance techniques could be used equally effectively to help young people.

The charity was originally conceived in 1992 by GHN, then the leading executive coaching company with a client base of FTSE 100 directors.

In 1997 Hanover became independent and started marketing a service to London secondary schools.  Serena Standing, Chief Executive remembers: “We had to knock down the walls to get into schools in those days – people thought we were mad wanting to do business-style coaching with the disadvantaged. Nowadays they come to us.”

The name ‘Hanover’ was adopted due to the first office’s location in Hanover Square.
     
 
Where we differ from many other interventions is that we draw on the business model for coaching, where coaching is for the successful to build on their success. On that basis we present our programmes as being for people with potential."
Serena Standing, Chief Executive
 
     

Early corporate sponsors included Sony and Sainsbury’s Magazine, through the personal interest of Delia Smith. Hanover attracted Government funding under the Excellence in Cities initiative after just two years of operation.

     
 
In 1997, Hanover coached just 25 young people – 10 years later this had risen to 5000 in a single year, using a pool of several hundred professional, supervised coaches.